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05 Jul 2020
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Investment trends come and go, but human behavior is unchanging.

Regardless of what the future holds for product, behavioral coaching will remain a source of competitive advantage for advisors.

Tulip is a behavioral finance software that sheds new light on an investor’s instinctual reactions to market events.

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An interactive investment lifecycle simulation, Tulip walks investors through a series of decisions to gauge reactions and responses to market environments.

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Armed with new perspectives, financial advisors can effectively help investors stay true to their financial goals and objectives by developing investment recommendations and understanding investor behavior.

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Tulip is designed to bring the lessons of behavioral finance and goals-based investing directly into the lives of advisors and clients.

Tulip helps minimize the behavior gap en route to better outcomes for everyday investors. In pursuit of this mission, it empowers advisors to:

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Detect
Assess proneness to all major behavioral biases

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Perfect
Allow for fine tuning

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Protect
Provide real-time alerts for clients most in danger of making poor investment decisions

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Brinker Capital has been listening to financial advisors for over 30 years.

We know that one of the biggest challenges to their business is managing the emotions and behaviors of investors. Tulip is the first software of its kind to measure an individual’s reactions and responses to simulated market events.
 

Tulip is brought to market by the Behavioral Innovation Lab, powered by Brinker Capital.

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